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Influencer Marketing – Influencing the Future!

Influencer Marketing – Influencing the Future!

May 15, 2017

We at Adwizar are a social media monetization company that’s capable of using influential social media accounts to boost your exposure and generate residual income. With our social media strategy, we’re able to use content creators and influencers to attract attention to your business. Whether you’re part of a company or brand that’s looking to work with influencers or you’re looking to be an influencer yourself, we’re here to hook you up. But before we continue any further, it might be best to first start with the topic of influencer marketing.

So, Wait…What Actually IS Influencer Marketing?

Influencer marketing is a type of marketing where the focus is placed mainly on a few key individuals. With traditional forms of marketing, you’ll be spreading yourself and your resources thin by trying to focus on the entire target market. Influencer marketing, on the other hand, places an emphasis on targeting people with known status, popularity, or expertise. These people – known as influencers – are able to promote your company or brand and gain it a marketing and exposure advantage that you wouldn’t be able to get with traditional marketing techniques. These types of influencers can include celebrities, bloggers, or social media strategy companies, such as ourselves.

Influencer Marketing in Action

Since influencer marketing is becoming the wave of the future, it’s much more common to see it used nowadays – especially on the internet. Here are just a few examples of influencer marketing in action:

  • Fashion Nova – This clothing brand teamed up with Kylie Jenner to promote their clothes. One of Jenner’s posts on Instagram praised the clothes and it attained over 2.7 million likes and many more views. This simple post got the company more exposure than any traditional (and expensive) marketing campaign ever could.
  • La Cense Beef – Since their goal was to educate people about all the benefits of grass-fed beef, they targeted popular foodie bloggers and made it simple for those writers to learn and blog about all the benefits of this type of beef. This translated into a much more effective way to spread their message.
  • Loot Crate – Loot Crate is a thriving gaming lifestyle brand that gained its popularity by reaching out to several well-known YouTubers, including the massively popular PewDiePie. By working with these public influencers and having them promote the brand, Loot Crate was able to more effectively reach out to their target audience.

Contact Us Today!

At Adwizar, our social media monetization company has over 100 influencers that we’re able to connect you with and help your business or brand grow. Contact us today if you’d like to partner up with us or you’re just interested in learning more. We hope to hear from you soon!