At Adwizar, we've been helping musicians, brands, and influencers build and monetize audiences online for more than 8 years. We've developed a scientific approach to social media follower growth and honed it to perfection – and along the way, we've picked up a lot of tips and tricks. If you're a musician looking to make a name for yourself and promote your music online, these little-known strategies are a great way to generate a high return on investment and kickstart your music career.
This sounds counterintuitive – after all, if you're trying to build a fanbase, wouldn't you want to reach new fans directly? While there's plenty to be said for promoting music straight to fans, ultimately, it's an extremely slow process. You can and should market direct to fans, but if you want to see growth fast, you should also focus your efforts on what your fans already like. Whether it's a podcast, a media outlet, an online magazine, a DJ, or another musician, reaching out to an established player whose brand aligns with your music gives you access to a much wider audience, much more quickly.
These days, an artist's story is just as important – if not more so – as their music. While some may find this a hard pill to swallow, the truth is that music fans want to engage with you and your story as a person just as much as they want to listen to your music. This means you need to be proactive in writing the story of you as an artist. Pull from events in your life: what got you into music? Where do you come from? What do you stand for? Why are you making this music? And remember, you're writing a story here: you should never fictionalize anything outright, but there's nothing wrong with highlighting certain details to create a compelling narrative.
Spotify playlists are one of the hottest ways for musicians to gain followers right now – and you can use that to your advantage. Chances are you won't get onto Spotify's Pop Rising playlist without a label deal, but that doesn't mean you can't get on a small or mid-level Spotify playlist with DIY outreach. Look through playlists of your genre and find those curated by independent user profiles – that is, look for playlists that aren't made directly by Spotify. Once you find a playlist that looks good, see what user created and check out their profile. Spotify won't let you message them directly, but you can use the information you find on their profile to track them down online, find their contact info, and reach out to see if they take submissions for the playlist.
DIY methods like this are a vital part of any musician's success – but if you want incredible results fast, nothing beats a professional. Adwizar has been helping musicians at every level of the industry gain followers and build a fanbase for years, and we would love to do the same for you. Put your career on the fast track: find out if you qualify to work with us today.