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Marketing to Millennials

Marketing to Millennials

August 29, 2017

There's no doubt about it: millennials are the single largest audience consuming online & digital content. They're the most important demographic to target for anyone trying to gain followers on social media, and they should make up an integral part of the marketing strategy for virtually any business. But what kind of marketing works for targeting millennials? At Adwizar, our mission is to help you grow your brand through expert social media marketing – so here are a few tips to help make your millennial-focused marketing campaigns more effective.

1. Focus on Video & Image-Based Advertisements

With the bandwidth capabilities that most millennials have access to both at home and on mobile, image and video-based marketing should reign supreme. Striking images or memes can generate engagement with millennials, and video is the stickiest & most engaging format of all.

2. Text Caption All Videos

This is a simple trick, but it's incredibly important: anytime you run a video ad, always, always, always include text captions at the bottom. Many millennials check their phones during the day with the sound off, so without a text caption, they simply won't be able to understand your video!

3. Make Marketing Educational

Millennials are often hungry to learn – both in general and about your brand. Take social advertising as an opportunity for brand education, using each ad to teach millennials about your brand, your product, or the world in general.

4. Always Market Social & Mobile First

Millennials consume more content on mobile than they do laptops or desktops, and most of that time is spent within a social media app. When marketing to millennials, mobile & social platforms should be at the center of your strategy – and content should always be optimized accordingly.

5. Focus On Referrals

Millennials are generally distrustful of advertising, so social proof is incredibly powerful. Do what you can to generate word of mouth and referrals, as this is among the most effective method for reaching millennials.

6. Leverage Influencer Marketing

That said, the one form of advertising millennials tend to trust is influencer marketing. Partner with an agency to launch targeted influencer marketing campaigns to promote your brand or product – and if you need help with this, just check out Adwizar's world-class influencer marketing services.

7. Sell Your Story & Your Message

Millennials want to interact with and buy from companies with a strong mission they can relate to. Focus on selling your story, your values, and your message as much as selling your product. An authentic message that resonates with millennials can be the deciding factor when they choose to buy or follow your brand.

Monetize Social Media with Professional Social Media Marketing

Of course, if you really want to reach millennials and generate massive ROI on your ad spend, you need an expert social media agency with world-class social marketing – and at Adwizar, that's exactly what we have to offer. We offer proven social media marketing services across all platforms, and our technological approach to social marketing and vast network on influencer contacts allow us to generate powerful results for our clients. Fill out our online form to see if you qualify to work with us, and feel free to see some of our results if you'd like to learn more about what we do. We hope you found these tips helpful, and we wish you luck in marketing to the millennial audience!