There's no doubt about it: millennials are the single largest audience consuming online & digital content. They're the most important demographic to target for anyone trying to gain followers on social media, and they should make up an integral part of the marketing strategy for virtually any business. But what kind of marketing works for targeting millennials? At Adwizar, our mission is to help you grow your brand through expert social media marketing – so here are a few tips to help make your millennial-focused marketing campaigns more effective.
With the bandwidth capabilities that most millennials have access to both at home and on mobile, image and video-based marketing should reign supreme. Striking images or memes can generate engagement with millennials, and video is the stickiest & most engaging format of all.
This is a simple trick, but it's incredibly important: anytime you run a video ad, always, always, always include text captions at the bottom. Many millennials check their phones during the day with the sound off, so without a text caption, they simply won't be able to understand your video!
Millennials are often hungry to learn – both in general and about your brand. Take social advertising as an opportunity for brand education, using each ad to teach millennials about your brand, your product, or the world in general.
Millennials consume more content on mobile than they do laptops or desktops, and most of that time is spent within a social media app. When marketing to millennials, mobile & social platforms should be at the center of your strategy – and content should always be optimized accordingly.
Millennials are generally distrustful of advertising, so social proof is incredibly powerful. Do what you can to generate word of mouth and referrals, as this is among the most effective method for reaching millennials.
That said, the one form of advertising millennials tend to trust is influencer marketing. Partner with an agency to launch targeted influencer marketing campaigns to promote your brand or product – and if you need help with this, just check out Adwizar's world-class influencer marketing services.
Millennials want to interact with and buy from companies with a strong mission they can relate to. Focus on selling your story, your values, and your message as much as selling your product. An authentic message that resonates with millennials can be the deciding factor when they choose to buy or follow your brand.
About 90% of marketers claimed that social media produced colossal introduction for their company, and that’s as it were one of its numerous focal points. Social systems are presently a considerable portion of each showcasing technique, and the benefits of utilizing social media are so awesome that anybody not executing this cost-effective asset is lost out on a marvelous promoting opportunity.