Social Media Management vs. Marketing

Social Media Management vs. Marketing

January 28, 2018

Social Media Management vs. Social Media Marketing

If you're looking to grow your social media followers, it's critical to understand all the tools and strategies available. At Adwizar, we've been helping brands and influencers gain followers on Instagram, Facebook, and many other social platforms for years, and we've developed a detailed, scientific approach to the growth process. Two of the foremost strategies for building a social media presence are social media management and social media marketing – but what separates one from the other? And how do you make sure you're using both?

Social Media Management: All About Organic

The easiest way to make the distinction is that social media management aims for organic follower growth, while social media marketing aims for paid follower growth. To that end, social media management involves a holistic, top-down strategy to how you grow your brand. This includes the type of content you post, your content schedule, the content featured on your page, and fan engagement and interaction. Social media management is about optimizing your overall social media presence to grow followers organically.

Social Media Marketing: Pay to Play

Social media marketing, on the other hand, refers explicitly to paid ad spend on social networks. This includes things like Facebook ads, promoted content on Instagram, promoted pins on Pinterest, or even paid features from an influencer. Any marketing strategy executed via social media that you pay money for qualifies as social media marketing.

So which is better? The truth is, neither: they're both important parts of a holistic social media growth strategy. Ultimately, social media management and marketing play off of each other. Strong social media management will improve conversion rates from your social profiles, which will increase the ROI of your social media marketing spend. Conversely, traffic from social marketing will help to grow your follower base and improve engagement, building your brand as a whole.

Gain Followers with Professional Social Media Management & Marketing

These strategies are essential when building a brand online – and if you're ready to take your career to the next level, there's no better way to do it than through the world-class social media growth services we offer at Adwizar. Our team of professional growth hackers features experts in management, marketing, and growth for social media, and we'll work with you to create a detailed plan to build your brand. Ready to get started? See if you qualify today.