The Step-by-Step Guide to Establishing Your Personal Brand
As your social media management and consulting agency, we at Adwizar aim to help give your personal brand more exposure. Now, a personal brand is essentially the way that you present yourself and the way that people remember you. It’s the thing you do that creates an impression in others’ minds and separates yourself from the rest. We’d like to give you a simple step-by-step guide on how to establish and grow your personal brand.
After you’ve figured out what you want your brand to be and you’ve assessed your brand’s strengths and weaknesses, you’ll want to figure out how to best market your brand. You’ll basically be selling your brand to others so you need to know who’s the right target to buy your brand.
Visualize Your Brand
For this first step, you’ll want to determine what your brand should be about and its vision. You’ll need to know what your goals and objectives are. These will essentially serve as the big picture that you’ll be focusing on through the entire process of establishing your brand.Assess Your Brand’s Attributes
This one will require some introspection. You should figure out what your brand is – its attributes, what it conveys, what people associate with your brand, etc. Having a better assessment of your brand will help set a better game plan.Determine Your Target Audience
After you’ve figured out what you want your brand to be and you’ve assessed your brand’s strengths and weaknesses, you’ll want to figure out how to best market your brand. You’ll basically be selling your brand to others so you need to know who’s the right target to buy your brand.
