Facebook marketing tips are everywhere, and they are endless. Adwizar has developed a simple list for you to boost your business. We compiled the best tips, so that you can focus on your business instead of figuring out which growth hacks to use.
Instead of sending people off-platform with links in a Post, drive them to a Tab with your form, Facebook contest page, or embedded landing page. You will get a higher conversion rate with this direct strategy and it will keep the visitor on your page for longer.
Things to “Tab” on Facebook:
Experiment targeting at different times. Let’s say you discovered that posting at 9am EST gets you the highest engagement (best practices say 9am, 1pm and 3pm). The problem is that posting at 9am EST means your PST Fans are still asleep. Post three times and Geographically Target.
*Note: Visitors to your Facebook Page would see these Posts right on top of each other, so be sure to click “hide from timeline” for a couple of them.
Be a conversation starter. As the presenter and host of the post, you should initiate conversation. More often than now, people need a push. Commenting with a question on your own post can give them that extra boost they need to comment back.
This tip is a great one that you can use as it is often unheard of. More and more people are searching for business on Facebook, so you need to optimize your page for the search.
Even if you aren’t focused on engagement, growing or acquiring followers your Facebook page is still very valuable. Your Facebook Page is an incredibly valuable resource for people looking to find your address, contact information, or what you do, so it is important to make it findable.
Learn more about Facebook's Algorithm here.
Add your script in large font around your head, or in the beginning of the video. Remember: Facebook videos don’t play with sound automatically. So a big component of getting people to watch is helping them understand what your video’s about in the first place. This large font will get your topic across even when the video is muted!
Add a countdown timer to clearly show how long your video is. People like to know what they are committing to. They also feel inspired to finish what they’ve started; a countdown timer gives them the feeling of having started something.
Instead of explicitly requesting likes, comments or shares, use a caption this: “Like this post if you like cake, share if you like pie!” Find a way to “reveal” something within your video- a new product, a new campaign, a new employee. Do so only after the halfway point since Facebook considers your video “compelling” if people watch past the half point.
About 90% of marketers claimed that social media produced colossal introduction for their company, and that’s as it were one of its numerous focal points. Social systems are presently a considerable portion of each showcasing technique, and the benefits of utilizing social media are so awesome that anybody not executing this cost-effective asset is lost out on a marvelous promoting opportunity.