What Is a Brand Advocate?

What Is a Brand Advocate?

July 18, 2017

If you work in the marketing space or are trying to grow your own brand, chances are you've come across the term "brand advocate" before – but what, exactly, is a brand advocate? At Adwizar, we manage cross-platform ad campaigns for major brands in media and commerce, and we work hard to create, retain, and leverage brand advocates for our clients every day. Here's everything you need to know about what brand advocates are and why they matter to your business.

Brand Advocates: Making Customers into Marketers

Probably the simplest, easiest way to understand brand advocates is to think of them as "volunteer marketers." These are people that love your brand or your product so much that they post online about it, tell their friends, and promote your brand – all of their own accord. This is a 'fan' of the brand that goes beyond just buying products or following your social accounts. They turn more people onto your brand, acting as a mini-influencer working on behalf of your brand without any direct incentive.

Why Do Brand Advocates Matter?

Brand advocates provide the best kind of marketing: the kind that's free. Instead of needing to create referral programs or other incentive-based campaigns to attract new followers or customers, brand advocates do this for you on their own. Quite literally, brand advocates help you grow while you sleep! Whether you're a musical artist trying to grow your fanbase or a brand working to boost e-commerce sales, brand advocates can help you reach and engage audiences you would never otherwise have access to, for free – providing incredible ROI for your business.

Create Brand Advocates Through a Comprehensive Campaign with a Social Media Agency

At Adwizar, all of our social media management and marketing campaigns place a heavy focus on creating brand advocates and leveraging them for the growth of our clients – and we've achieved incredible results, time and time again. If you'd like to create brand advocates of your own and achieve explosive growth for your own brand or business, we encourage you to fill out our online form to see if you qualify today. We'll work with you to create and execute a comprehensive campaign, leveraging social media marketing, influencer marketing, and paid media campaigns to bring you powerful results and peerless ROI.