At Adwizar, we've helped a diverse range of clients gain followers on Instagram, Facebook and other social platforms – social media growth is kind of our bread and butter. But all too often, people looking to build an audience on social media are only focused on the growth aspect: they're only thinking about how to gain followers. But to truly make a career as a social media influencer, you can't just have a large following. You have to know how to monetize.
Monetization is the stage where everything comes together. While growth is always important, once your follower count reaches a certain level, you can start monetizing it to create revenue. Unfortunately, many people either forget to think about monetization entirely or fail to see all the opportunities to monetize social media. In either of these cases, you're just leaving money on the table. Monetization should be a core part of your social strategy straight from day one.
So how do you monetize, exactly? The beauty of social media is it offers so many different angles for monetization, and you can often use all or most of them at once. At Adwizar, we take a multi-pronged approach to monetization, focusing on a number of different strategies for generating revenue:
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